By Dawn Dawson
If you are a small business in Colorado, chances are you face rising costs, stiff competition and shifting consumer behaviors. Smart marketing can help overcome these challenges.
In a very large nutshell, here are the ideas you should consider:
- Meet your consumers where they are. Are they on social media? If so, which platforms? Or are they more likely to read the church bulletin? Craft your message and content to suit the platform.
- Tell your story consistently and loudly. Across your advertising, make it clear what you stand for and why your product is special and different from your competitors, especially big brands.
- Go online. Let your customers know of changes, including emergencies, immediately.
- Embrace community. Stay active in your community. The more people know about your brand and what you do, the more likely they are to help with crowdfunding and keeping your business active.
- Get personal. Do you remember your regulars? Or has someone come into your business more than once? Reward them with loyalty cards, special offers and even a personalized message during holidays. Make them feel good!
If you have any questions about your advertising, feel free to contact Dawn at [email protected]. Dawn is the CEO of Reflections Advertising and the CMO of Mortgage Solutions Financial.
