Culinova’s Mitchell Roth on Why Premium Quality Is the Winning Strategy for Mid-Sized Food Manufacturers

For companies competing in an increasingly crowded marketplace, growth doesn’t always mean producing more at the lowest possible price. For Mitchell Roth, building a sustainable business means taking a different approach and focusing on quality, premium products and the changing expectations of consumers and retailers.

Roth’s prepared foods company, Culinova, has positioned itself around premium products, a strategy he views as both a competitive advantage and a practical necessity for a mid-sized manufacturer. Unlike the largest food producers, smaller companies often cannot compete on the economics of mass-produced, low-cost products.