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    Faricy Boys Rebrand Reflects Its Growth and Transition

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    By on Business Insights

    Faricy Boys, now known as Faricy Automotive, has added Peak Kia, one of two Colorado Springs dealerships selling the South Korean-based automobile brand, to its growing group of southern Colorado new vehicle sales and service operations.

    The third-generation, family-owned group, now owned by brothers Ben and Paul Faricy, acquired the Kia location near Chapel Hills Mall in April from Bill Byerly of Denver after nearly 18 months of discussions, Ben Faricy says. What started in 1942 as a used car dealership in Pueblo and later operated as the Faricy Boys now has a new name that brings all four dealerships together, he says.

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