Venu Holding Corporation, a developer of live entertainment destinations, announced June 8 that it closed a $49.7 million sale-leaseback transaction on the land beneath its Ford Amphitheater in Colorado Springs. The transaction was completed with O’Neil Roth Real Estate and marks the continued implementation of a key pillar of the company’s financing strategy, alongside public-private partnerships and Luxe FireSuite sales.
Current Transaction
$49.7M
Prior Transaction (Nov. 2025)
$14M
Total Financing Plan
$200M
“We built a model that works and this validates it. Nearly $50 million unlocked from land we still control, with a meaningful portion to be redeployed to in-development projects.”
— JW Roth, Founder, CEO and Chairman, Venu Holding Corporation
Venu previously completed a $14 million sale-leaseback on the 5.5-acre parking structure property in November 2025. The company now intends to begin listing and selling additional sale-leaseback structures across its portfolio of entertainment destinations.
The Colorado Springs transaction is a component of the $200 million financing plan across Venu’s current asset base and development pipeline. Two venues are approaching opening in Broken Arrow, Oklahoma (Tulsa market) and McKinney, Texas (Dallas market). Projects in Houston and El Paso are under development. The company recently announced a new planned location in Chattanooga, Tennessee, and is actively exploring expansion into Northern Colorado.
Venu is expanding through a financing approach that combines fractional ownership, public-private partnerships and sale-leaseback structures to enable capital-efficient expansion. This model allows the company to reduce debt, accelerate development timelines and retain valuable real estate assets while generating diversified revenue through sponsorships, ticketing, premium hospitality and its signature Luxe FireSuites program.
VENU Colorado Springs Properties
Ford Amphitheater · Sunset Amphitheaters · Phil Long Music Hall · The Hall at Bourbon Brothers · Bourbon Brothers Smokehouse and Tavern · Roth’s Sea & Steak