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    You are at:Home » Paul Yankey: Attention is the New Trust

    Paul Yankey: Attention is the New Trust

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    By Paul Yankey on August 4, 2025 Business Insights

    In a world where content is being generated faster than it can be absorbed, attention has become one of the most valuable resources in business. Most leaders I speak with feel the flood. Meetings run long. Emails pile up. Proposals blur together. And somewhere inside that noise, trust gets lost.

    But something still cuts through. Real attention. When someone gives it, you feel it. And when it is missing, you feel that too.

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    Visit Colorado Springs and La Junta Tourism Director Win Governor’s Awards for Outstanding Tourism Efforts

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