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    Trinidad Chamber Rebrands as Colexico Alliance to Boost Regional Economic Development

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    By on Workforce & Economy
    Trinidad and the surrounding communities embark on a journey to “Think Regional and Act Local” through the newly formed Colexico Alliance. Three counties are collaborating to enhance the region’s economy, taking their cities and towns along for the ride.

    The Trinidad and Las Animas County Chamber of Commerce (TLACC) is now doing business as Colexico Alliance. The regional business advocacy and economic development organization works across two states, three counties and nine municipalities.

    The rebranded chamber’s new mission is collaborating with neighboring counties to produce economic development throughout the region within a culture of cooperation, not competition. “We needed to do that a long time ago. It’s about time we did this,” says Pat Howlett, Colexico Alliance president and long-term resident of Trinidad, engineered the transformation. “Most of our areas are hurting economically.”

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