By Dawn Dawson, Mortgage Solutions (Marketing)
The rise of women’s sports has been meteoric. And the fans of women’s sports are unique and highly engaged consumers. As a small business, you cannot afford to miss out on getting ahead of the curve for 2025.
Here’s how:
Engage with the Community-Based Monetization Model
Women’s sports fans are highly engaged and 1.5 times more likely to purchase merchandise. Small businesses can tap into this by offering products/services directly to these communities.
Sponsor Local Teams and Athletes
Women’s sports fans are 30% more likely to buy from sponsors. Small businesses can gain brand loyalty by sponsoring local teams or athletes.
Capitalize on Digital Engagement
Women’s sport fans are tech-savvy and digitally engaged. Small businesses can leverage social media and digital ads to connect with this audience, especially through content creation and influencer partnerships.
Align with Social Causes
Fans value purpose-driven brands. Fans of women’s sports donate 30% to charitable causes more than sports fans in general. Small businesses can strengthen relationships by launching campaigns supporting women’s sports or empowerment.
Target Gen Z
While 62% of Gen Z say they’d watch more women’s sports if easier to find, 40% already watch it on Snapchat Discover daily. Small businesses can attract this demographic through targeted sponsorships and products.
