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    Poor Richard’s Celebrates 50 Years in Business

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    By on landscape, Small Business Spotlight

    As he looks back on 50 years of running Poor Richard’s, founder Richard Skorman says the key factors in his longevity are flexibility to change with the times and survive setbacks, come up with creative ideas to meet his loyal clients’ needs and desires, hire knowledgeable employees who have stuck with him and, not least, marrying Patricia Seator, who has guided the business’s retail operations.

    “It was fortuitous for me to marry somebody who turned out to be a great retail merchant,” Skorman says. “I was never great at knowing what people would want. We’ve been full partners since 2005.”

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