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    The Season Supports Colorado’s Main Street Retailers and Restaurants

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    By SBA Regional Administrator Aikta Marcoulier and SBA Colorado District Director Frances Padilla

    The Season of Small Business is an annual U.S. Small Business Administration-led campaign designed to drive Americans to shop at small businesses throughout the entire holiday season. The pandemic confirmed the essential role that small businesses play in our daily lives. The holiday shopping season is a crucial time for small firms that depend upon the boost in sales earned between Thanksgiving and New Year’s Eve. It sounds cliché, but locally owned small retailers and restaurants truly are the heart and soul of our cities and towns.

    Not so long ago, it was an annual holiday tradition to travel downtown and shop at one of the many locally owned businesses. Brick-and-mortar businesses would promote their best deals of the year in hopes of luring shoppers to make a purchase, or at least browse their shelves full of merchandise.

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