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Dirk Hobbs


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A senior level marketing strategist/executive and serial media entrepreneur with 30+ years experience in a range of industries including professional sports, entertainment, healthcare, biotech, and publishing. Hobbs has successfully published more than 350 editions for various publication titles, and multiple award-winning global White Papers on customer service standards, marketing, CRM, and more which have been viewed by more than 15M professionals around the world. 

Publication titles include: MD NEWS, Medical Voyce Sciences, Healthy Coloradan, Society of Physician Entrepreneurs (SoPE), NORTH, NovaTech Sciences, and The Future of HealthCare. Dirk was appointed to the Colorado Governor’s Council on Health & Wellness in 2016-2019, and has been named to numerous other boards of directors and trustee positions around the state, including Chairman of the Board, Pikes Peak American Red Cross (2004-07). Dirk was Top 40 Under 40 – Colorado Springs Business Journal (2007), and was an award-winning publisher for MD NEWS for ten consecutive years. 

Hobbs was nominated as Entrepreneur of the Year by the Colorado Springs EDC & Chamber in 2007 for Medical Voyce/Doc Voyce – a digital communications platform for physicians in Colorado. A passionate physician advocate and health care executive for one of Colorado’s largest health systems (2016-2020), Dirk also worked as a supporting lobbyist for legislative issues affecting physician liability and fair compensation in the early 2000s. 

After graduating from Ole Miss in Oxford, Mississippi, and a brief stint in professional tennis, Hobbs spent the first part of his career as a chief marketing officer for a North Carolina biotech startup, then as a marketing and brand experience executive in professional motorsports (NASCAR Winston-Cup, Busch Grand National, NHRA Top Fuel Dragster, and Hooters Pro Cup Series) as a marketing, sales and brand executive for five motor sports programs: Caterpillar, Miller Lite, Oakwood Homes (NASCAR & NHRA), and Amoco, and Siemens (1990s). Hobbs is married to wife, Marquesa with three children, Eric, Emerson and adopted child, Faith. He has lived in Colorado Springs from 1992-97, then back again since 2001.


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